Raya Sulistyowati, Muhammad Hasan, A’rasy Fahrullah, Angga Martha Mahendra, Farij Ibadil Maula, Norida Canda Sakti, Wening Patmi Rahayu, Nur Aeni, Nisar Ahmed Dahri
Responding to the global call for sustainable and ethical entrepreneurship education aligned with the Sustainable Development Goals, this study examines how entrepreneurship learning, entrepreneurial passion, and digital marketing literacy are associated with business success in value-based educational settings. Drawing on experiential learning theory and the job demands–resources framework, it investigates the mediating role of Islamic values. Data were collected from 638 students enrolled in entrepreneurship programs at Islamic boarding schools across Java, Indonesia, through a hybrid survey conducted between May and September 2024. PLS-SEM results show that entrepreneurship learning, entrepreneurial passion, and digital marketing literacy are positively associated with business success, both directly and indirectly through Islamic values. Islamic values, comprising shiddiq (honesty), amanah (trustworthiness), and ‘adl (fairness), function as a normative conversion mechanism through which competencies and motivation are translated into ethically grounded entrepreneurial behavior and sustainable performance. The study contributes to value-based entrepreneurship education by clarifying the role of ethical mediation in linking learning, motivation, and business outcomes. It also highlights Islamic boarding schools as platforms for developing digitally capable and ethically grounded entrepreneurs in emerging economies. © 2026 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
Faculty of Economics and Business, Universitas Negeri Surabaya, Surabaya, Indonesia; Faculty of Economics and Business, Universitas Negeri Makassar, Makassar, Indonesia; Faculty of Economics and Business, Universitas Negeri Malang, Malang, Indonesia; Faculty of Languages and Literature, Universitas Negeri Makassar, Makassar, Indonesia; Faculty of Educational Sciences and Technology, Universiti Teknologi Malaysia, Johor Bahru, Malaysia
