Wahyuningsih Urip, Indarti Indarti, Yulistiana Yulistiana, Suhartini Ratna, Widjaja Andang
Batik, a traditional textile art and Indonesia's intangible cultural heritage, has been recognized by UNESCO since 2009. As a symbol of national identity, batik carries aesthetic, philosophical, and historical values passed down through generations. However, globalization and the creative industry's growth present challenges, especially with the younger generation's decreasing interest in batik's traditional meanings and production processes. To address this issue, an innovative approach is needed to bridge tradition and modernity. This study introduces a 3D batik motif innovation to bridge tradition and modernity, aligning with the visual preferences of today's youth. The research adopts a descriptive qualitative method combined with a practice-based research approach. Its objective is to formulate a design strategy capable of conveying traditional meanings in a more contextual and relevant visual format that resonates with contemporary audiences. The findings show that 3D batik motif innovation offers new and more interactive visual experiences. These motifs not only preserve cultural values and narratives within each design but also adapt to evolving trends and modern sensibilities. This research is expected to contribute to cultural preservation through design innovation and to reinforce batik's position as an adaptive, relevant, and sustainable cultural heritage in the modern era. © The Authors, published by EDP Sciences, 2025.
Fashion Study Program, Vocational Faculty, UNESA, Surabaya, Indonesia; Civil Engineering, Faculty of Engineering, UNESA, Surabaya, Indonesia
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