Jaka Nugraha, Intan Nabilathea Ramadhan, Ananda Dea Kusuma, Daffa Risq Mudhoffar, Dika Putri Febriyanti, Lailatul Fitriyah
Social commerce is a type of electronic commerce that uses social media to facilitate online shopping by utilizing user reviews, online communities, and social advertising. Business growth can also be seen in the growth of online businesses and offline businesses going online. Currently, the fastest-growing online business is social commerce (buying and selling via social media). This article aims to examine and analyze social media-based social commerce in current business developments to support the Sustainable Development Goals (SDGs). Using a qualitative descriptive analysis method of literature studies, it can be seen that social commerce has excellent potential to help businesses increase their sales and profits through popular and influential social media platforms in influencing consumer purchasing decisions. © 2026 selection and editorial matter, Irena Y. Maureen, Binar K. Prahani, Cicilia D. M. Putri, and Ima Widiyanah; individual chapters, the contributors.
Faculty of Economics and Business, State University of Surabaya, Indonesia
