Siti Maro’ah, Waspodo Tjipto Subroto
The study has a purpose to acknowladge, analyze, describe, and to understand the purpose of the implementation of PT Semen Gresik in developing the human source and the business toward the small interprise and order to obtain the purpose of the development activities by several trainnings and promotions to build the human source up and to increase the product marketing. The study was conducted by Qualitative approach with using Phenomology perspective dealing to try express and understand the meaning which is lied in behind of phenomena of each induvidual acts. It was located at Gresik, Lamongan, and Tuban District. The data was collected by using deep interview, observation, the passive participants, and documentary. The findings of the study investigated that the partnership between BUMN and UKM is kind of social responsibility implementation in the form of where BUMN as the fasilitator of the community potential business empowering and the UKM’s ability improvement in managing its own business to be more capable and growing up. The partnership program is one part of CSR which is able to give additional value to those stakeholders especially in giving good advices for the UKM to fulfill their capital to build the business up. The result of study that the partnership program gives a facility to held some trainnings with the aprropiate materials which support the UKM’s creatifities and skills. Trainnings are also able to improve the communitys’ interests and motivation in running the business well. In other that, the apprentice activities can be the learning process itself in improving the UKM’s creativities to build up the quality products. © Serials Publications Pvt. Ltd.
Lecture in Universitas Muhammadyah, Surabaya, Indonesia; Lecture in Faculty of Economics, Universitas Negeri Surabaya, Indonesia
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