Adoption of e-commerce, entrepreneurship orientation mediated by business strategy on the performance food industries

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Dewie Tri Wijayati Wardoyo, Sri Setyo Iriani, Achmad Kautsar

2018 International Journal of Civil Engineering and Technology Vol. 9 Issue 5 Article Cited by 15

Abstract

Small and Medium Industries (abbreviated as SMIs) competition in East Java is very tight, thus it encourages every existing SMI to have competitive advantage compared to others. Several studies have been conducted to improve the performance of SMIs. Dynamic Capabilities, entrepreneurship orientation, Business Strategy, and Adoption of e-commerce are the factors that considered having an effect on the performance of SMIs. Tulungagung and Trenggalek districts of East Java Province were chosen as the location to conduct the research. The study population was SMIs in food manufacturing. The data were collected by random sampling technique and analyzed by using multiple regression and Sobel test. The results of this study indicated that the factors of Dynamic Capability, entrepreneurship orientation, and adoption of e-commerce could affect the performance of SMI in food manufacturing, while Business Strategy did not affect the performance of the SMI. © IAEME Publication.

Affiliations

Faculty of Economics, Universitas Negeri Surabaya, East Java, 60231, Indonesia