RA Sista Paramita, Yuyun Isbanah, Trias Madanika Kusumaningrum, Musdholifah Musdholifah, Ulil Hartono
This study aims to examine the behavior of young investors in investing on the stock. Analysis of investor behavior is done by using Theory of Planned Behavior (TPB), which is consists of attitude, subjective norm, and Perceived behavior Control, then used as an independent variable. Behavioral intention as intervening and behavior variable as the dependent variable. This study uses primary data, and data collection using questionnaires in the student population in Surabaya. Data were analyzed using partial least square analysis. The results of this study indicate that attitudes, subjective norms, and behavioral controls have no effect on interest, while interest influences investment behavior. © IAEME Publication.
Department Management, Faculty of Economics, Universitas Negeri Surabaya, Surabaya, 60231, Indonesia
