Dhian Supardam, Yatim Riyanto, Muhari, Imam Sonhaji, Lusy Tunik Muharlisiani
The purpose of this research is to know how to manage marketing, to increase quantity and interest in training. It is to formulate a strategy of support, to increase the quantity and interest for existing short course training in the Aviation Polytechnic of Surabaya (the Polytechnic). This research approach is quantitative. It uses the methods of observation, interviews, and documentation. The results of this research are marketing management training: the short course at the Polytechnic using the marketing mix. Product: the training participants creating a generation of quality and achievers. Price: using the concept of a conclusion quantity. Place: workable boarding school at the Polytechnic or in-house training, in each workplace of the participants. Promotion: promoting the formation of a Committee, the Academic Division of efforts and cooperation, marketing with carrying out dissemination to stakeholders and advertisements through the media. People: staff at the Polytechnic that are in part the academic, business and Cooperation Division training and education. © 2019, Primrose Hall Publishing Group.
Department of Education Management, Unesa, Surabaya, Indonesia; Department of Education Management, Unesa Surabaya, Jawa Timur, Indonesia; Department of English Education, Universitas Wijaya Kusuma, Surabaya, Indonesia
