TRA (THEORY OF REASONED ACTION) MODEL OF SUSTAINABLE BEHAVIORAL INTENTIONS IN CULINARY SMEs IN SURABAYA

Open

Jun Surjanti, Yoyok Soesatyo Sanaji, Setya Chendra Wibawa, Anang Kistyanto, Tony Seno Aji

2019 Proceedings on Engineering Sciences Vol. 1 Issue 2 Article Cited by 4 SDG 8 Quartile

Abstract

Culinary street vendors are part of Small Medium Enterprises that have not optimally contributed to achieve the Sustainable Development Goals. In this study, Theory of Reasoned Action was used as a model to measure Sustainable Behavioral Intentions in culinary SMEs in Surabaya. This study used an explanatory quantitative approach with the population was culinary SMEs who joined the Surabaya street vendor center. Sampling was taken from six Surabaya culinary centers using purposive random sampling technique. Data were analyzed using Structural Equation Model with Partial Least Square to determine how Organizational Climate, Entrepreneurial Self Efficacy, and Sustainable Attitude influenced Sustainable Behavioral Intentions. The results showed that among three variables assessed, only Sustainable Attitude was proved to have a significant influence on Sustainable Behavioral Intentions, while the other two variables, Organizational Climate, and Entrepreurial Self Efficacy, had no significant influence. © 2019, Faculty of Engineering, University of Kragujevac. All rights reserved.

Affiliations

Universitas Negeri Surabaya, Surabaya, Indonesia

Research at a Glance

Premium content — register to unlock

Research at a Glance

Register to unlock

Topics & SDG Alignment

Premium content — register to unlock

Topics & SDG Alignment

Register to unlock

Collaboration

Premium content — register to unlock

Collaboration

Register to unlock

Author Profile (Selected)

Premium content — register to unlock

Author Profile (Selected)

Register to unlock

References Overview

Premium content — register to unlock

References Overview

Register to unlock

Journal & Source

Premium content — register to unlock

Journal & Source

Register to unlock

Metadata & Integrity

Premium content — register to unlock

Metadata & Integrity

Register to unlock