S. Sriwulandari, S.U. Mintarti Widjaja, H. Wahyono, S.H. Utomo
This study aims to analyze factors causing seaweed farmers’ problems and examine the role of entrepreneurship in developing business. The research is descriptive. The subjects of the study were seaweed farmers from several countrysides in Sidoarjo, East Java. The findings indicated that increasing the sensitivity of farmers in capturing market opportunities could be boost through entrepreneurship. It can be conducted through the development of product innovations such as producing sticks, noodles, and crackers from seaweed. Furthermore, by involving technology, it can increase quality and competitive products. © 2020, Universidad del Zulia. All rights reserved.
Negeri Surabaya University, Indonesia; Negeri Malang University, Indonesia
