Ardi W. Saputra, Setya Y. Sudikan, Anas Ahmadi
Phygital learning refers to the integration of traditional/physical learning with a digital world that results in new, unique experiences for the user. The subject of this study was a phygital community in Indonesia called Kampung Pentigraf Indonesia (KPI). In regard to this digital community, the aims of this study were to examine: 1) the KPI phygital learning strategy; 2) the essence of phygital learning carried out by the KPI; and 3) the results of the KPI phygital learning strategy. A postqualitatvie research approach with netnography has been used with specific emphasis on the indigenous digital environment in Indonesia. Data were collected by means of digital and face-to-face observations, and then examined through digital humanities analysis techniques. The results indicate that KPI on-line activities can enhance the participants’ communication and collaboration skills, develop their interest and improve their competence in writing, which are the skills required of higher education graduates. © 2024 WIETE
State University of Surabaya, Surabaya, Indonesia
