Ika Diyah Candra Arifah, Arya Wanda Wirayuda
The influence of a smart hotel mobile app on customer acquisition can be significant, as it can enhance the overall consumer experience and provide unique value propositions that attract and retain customers. Developing a smart hotel app involves several key steps to ensure that the app meets the needs of both the hotel management and the guests. A well-designed and feature-rich smart hotel app can play a crucial role in customer acquisition by offering convenience, personalization, communication, and value-added services that enhance the overall guest experience and differentiate the hotel from competitors. With a quantitative approach, this research aims to determine the effect of AI features in smart hotel mobile apps on consumer attitude (user experience evaluation, technology user-friendliness, and information clarity) and customer purchase behaviour. This research will help hoteliers and developers design and optimize smart apps to meet their target audience's needs and expectations effectively. © 2024 IEEE.
Universitas Negeri Surabaya, Department of Digital Business, Surabaya, Indonesia; Eötvös Loránd University Hungary, Department of Modern and Contemporary History, Budapest, Hungary
