L.W. Wardana, A. Ahmad, R. Hidayat, F.I. Maula
Introduction. Development of digital literacy and computational thinking among housewives lie in its potential to address a critical gap in the understanding of digital education and empowerment. This study seeks to ascertain the viability of family enterprises based on digital marketing. In detail, this study examines the relationship between entrepreneurship education, digital literacy, and business sustainability through computational thinking. Study participants and methods. This research involved a quantitative approach using a self-administered survey method. The population in this study were housewives in several regions in Indonesia and the data will be analyzed using partial least square structural equation modeling (PLS-SEM). Sumatra, Java, and Bali homemakers participated in this study. The three islands represent Indonesia's west, center, and east regions. We offered 350 Google Forms questions sent via WhatsApp. Results. The results indicates that entrepreneurship education has a significant effect on business sustainability (t-value =16.620, p-value = .000), and computational thinking skills (t-value =10.916, p-value = .000). In addition, digital literacy has a significant effect on business sustainability (t-value =4.612, p-value = .000), and computational thinking skills (t-value =3.738, p-value = .000). Later, there is robust link between computational thinking and business sustainability (t-value =3.712, p-value = .000). The mediating estimation indicates that computational thinking can mediate the connectivity between entrepreneurship education and business sustainability (t-value =3.398, p-value = .001), as well as digital literacy and business sustainability (t-value =2.516, p-value = .012). Conclusion. Empowering housewives with entrepreneurship education, digital literacy, and computational thinking holds practical significance in managing their business and community development. This research extends beyond housewives empowerment to potential policy assistance and housewives educational reforms to build inclusive business matters. © 2024 LLC Ecological Help. All rights reserved.
Faculty of Economics and Business, Universitas Negeri Malang, East Java, Malang, Indonesia; Faculty of Economics and Business, Universitas Negeri Surabaya, East Java, Surabaya, Indonesia
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