Jaka Nugraha, Arasy Fahrullah, Shelly Andari, Vindi Kusuma Wardani, Shiva Ilkhani Zadeh, Mariusz Lewandowski, Yue Vaughan, Jiunn-Woei Lian
Halal tourism represents an emerging sector in global tourism that adheres to Islamic principles in serving Muslim travelers. This aims to investigate the factors that influence students’ interest in halal applications, by employing the Technology Acceptance Model (TAM) framework alongside additional constructs, including convenience, functionality, trust, and religiosity. The study adopts a survey methodology involving 582 student participants. The Generalized Structured Component Analysis (GSCA) technique within the framework of Structural Equation Modeling (SEM) is used for data analysis in this study. The research results show that Perceived Ease of Use (PEOU), Perceived Convenience (PCON), and Functionality (FUNC) significantly positively influence Perceived Usefulness (PU). Perceived Usefulness (PU), Trust (TRST), and Functionality (FUNC) also play an essential role in influencing students’ interest in using halal applications. Religiosity (RELG) and Perceived Convenience (PCON) do not significantly influence Intention to use halal application (INTE), but Perceived Usefulness (PU) was able to moderate the connection between Functionality (FUNC) and students’ interest. This indicates that practical and functional factors are more dominant than religious factors in user decisions. This study contributes by extending the TAM model to the context of halal applications in the education sector, a topic that is still underexplored. This study provides practical insights for stakeholders and developers seeking to promote wider use of halal applications among students and society at large. © 2025 Jaka Nugraha et al.
Faculty of Econimics and Busniess, Universitas Negeri Surabaya, Surabaya, Indonesia; Faculty of Education, Universitas Negeri Surabaya, Surabaya, Indonesia; Faculty of Economics and Business, Universitas Negeri Malang, Malang, Indonesia; Department of People and Organization, Buiness School, Bournemouth University, Poole, United Kingdom; Faculty of Economic Sciences and Management, Nocolaus Copernicus University, Torund, Poland; Department of Hospitality Management, Kansas State University, Kansas, United States; Department of Information Management, National Taichung University of Science and Technology, Taichung, Taiwan
