Murni Fidiyanti, Suhartono, Syamsul Sodiq
Objectives: this study aims to analyze the inauguration speech of President Prabowo through the lens of Critical Cognitive Analysis, focusing on the interplay between language and ideological representation in political discourse. The research seeks to understand how Prabowo positions himself within the political landscape and addresses both national and international challenges. Method: employing a qualitative approach grounded in a Critical Cognitive Framework, the study analyzes linguistic elements extracted from online news portals. Data collection and analysis are executed through an interactive model, allowing for simultaneous data presentation, reduction, and conclusion drawing. The analysis incorporates the theoretical foundations of Critical Discourse Analysis (CDA) and Cognitive Linguistics. Results: the findings reveal that Prabowo’s speech strategically positions him as a leader with a broad vision, utilizing language to frame national identity, collective goals, and public expectations. The use of deictic expressions and references to historical figures enhances his rhetorical impact, reinforcing his legitimacy as a leader committed to the welfare of the Indonesian people. Conclusions: Prabowo’s inauguration speech exemplifies the effective use of language as a tool for ideological framing and public mobilization. It significantly contributes to understanding the role of political discourse in shaping societal perceptions and collective identity. © 2025; Los autores.
Universitas Negeri Surabaya, Surabaya, Indonesia; Universitas Negeri Surabaya, Doctoral Program of Language and Literature Education, Surabaya, Indonesia; Universitas Negeri Surabaya, Department of Indonesian Language Teaching, Surabaya, Indonesia
