Yan Putra Timur, Muhammad Widyarta Wijaya, Ahmad Hilmi, Auliya Ghazna Nizami, Dyah Permata Sari, Muhammad Ishfaq Ahmad
Tourism growth brings economic benefits through a multiplier effect but also poses environmental risks. As a rising trend, halal tourism offers Muslim-friendly destinations while promoting sustainability. This study aims to explore the scope of halal tourism within the sustainable tourism framework. This study employs a bibliometric method to uncover the intellectual structure of research on "halal tourism as sustainable tourism" from the Scopus database. A total of 54 articles published between 2017 and 2024 were analyzed using Publish or Perish (PoP), Microsoft Excel, and VOSviewer. The findings show a rise in manuscript output from 2017 to 2024, despite fewer citations. The Journal of Islamic Marketing, Abdullah, Muhammad, Indonesia, and Sejong University are the most productive sources. Cuesta-Valiño et al.'s paper on Sustainable, smart and Muslim-friendly tourist destinations is the most cited. Seven main keyword clusters also emerged from the 54 articles analyzed. This study reveals a growing global interest in halal tourism as sustainable tourism, with increasing contributions from both Muslim and non-Muslim countries. It reflects a shift toward integrating religious values, ethics, and environmental sustainability in tourism. The findings of this study also highlight the importance of synergistically integrating the economic, social, and environmental aspects based on the Triple Bottom Line (TBL) theory to establish a concept of halal tourism that is ethical, sustainable, and globally relevant. ©2025 The authors. This article is published by IIETA and is licensed under the CC BY 4.0 license (http://creativecommons.org/licenses/by/4.0/).
Department of Islamic Economics, Universitas Negeri Surabaya, Surabaya, 60231, Indonesia; Department of Science Education, Universitas Negeri Surabaya, Surabaya, 60231, Indonesia; Lahore Business School, University of Lahore, Punjab, 53200, Pakistan
