Nadi Suprapto, I Gde A. S. Sidhimantra, Dimas N. A. Syahputra, Dodik A. Dermawan
Innovation and technology exhibitions represent a method to disseminate scientific research findings to society. This research explores the application of a virtual reality program, VR-Ethnosport, designed to enhance the attractiveness and drawing power of exhibitions. The application has been developed by sophomore students of the State University of Surabaya (UNESA), Indonesia, under the guidance of their teachers, to provide the students with a project-based learning experience culminating in a tangible product. The application integrates virtual reality with traditional sports, specifically bull racing, which is known as an interactive experience for visitors in the context of Indonesian culture. To evaluate the effectiveness of the application, the researchers collected feedback through questionnaires and brief interviews with attendees. The findings indicate that this application successfully stimulates enthusiasm and engagement among visitors, rendering the exhibition more impactful. Furthermore, the application effectively captures attention and enhances public understanding of a virtual environment’s cultural and sporting aspects. © 2025 WIETE
State University of Surabaya, Surabaya, Indonesia
