Evita Soliha Hani, Wildan Muhlison, Tri Wahyu Saputra, Roni Yulianto, Laily Ilman Widuri, Fariz Kustiawan Alfarisy, Rizky Yanuarti
Small-scale livestock farmers face challenges in feed availability, particularly during the dry season. Gamal leaf forage, with its high protein content and durability, offers a sustainable solution to these issues. This study focuses on Klungkung, Sukorambi District, a migrant-dense area where economic empowerment through innovative business models is crucial. By exploring entrepreneurship-based gamal fertilizer production, the research assesses its potential to meet local economic needs and improve community welfare. The objectives are to analyze the business position, create a business plan, and formulate strategies to accelerate the adoption of environmentally friendly, location-specific gamal leaf forage in Jember Regency. The study surveyed 30 members of livestock farmer groups in high-potential areas, utilizing the Business Model Canvas (BMC) and SWOT methods for analysis. Results reveal the business position is highly promising, with strategies emphasizing leveraging group strengths to capitalize on opportunities. Copyright © FrancoAngeli.
Department of Agribusiness, Faculty of Agriculture, University of Jember, Indonesia; Department of Agrotechnology, Faculty of Agriculture, University of Jember, Kalimantan street, Tegalboto No. 37, Indonesia; Department of Animal Husbandry, Faculty of Agriculture, University of Jember, Kalimantan street, Tegalboto No. 37, Indonesia; Master of Agronomy Study Program, Faculty of Agriculture, University of Jember, Kalimantan street, Tegalboto No. 37, Indonesia; Management of Laboratory, Graduate School, State University of Surabaya, Indonesia Lidah Wetan Street, Surabaya, East Java, 60213), Indonesia; Department of Agribusiness, Faculty of Agriculture, University of Jember, Kalimantan street, Tegalboto No. 37, Indonesia
