Anny Nurbasari, Amir Machmud, Agus Aribowo, Suci Megawati
This study investigates the impact of digital entrepreneurial marketing on industrial transformation and marketing performance among food and beverage small and medium enterprises (SMEs) in Indonesia. Within the framework of the Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure), the research highlights how SMEs in the food and beverage industry adopt digital technologies to strengthen competitiveness and sustainable growth. A quantitative approach was employed, using Partial Least Squares Structural Equation Modeling (PLS-SEM) on data collected from 102 SMEs in West Java Province. The results revealed that digital entrepreneurial marketing significantly improved marketing performance, although many SMEs faced challenges in fully implementing technology due to resource and capability constraints. The findings emphasize the importance of industrial upgrading, cluster-based development, and sustainability practices, providing insights for policymakers and industry stakeholders to align digital strategies with national industrial policies and global development objectives. © 2026 Tim Pengembang Jurnal UPI.
Universitas Kristen Maranatha, Indonesia; Universitas Pendidikan Indonesia, Indonesia; Universitas Negeri Surabaya, Indonesia
