A’rasy Fahrullah, Moh. Musafak
Purpose – This paper aims to explore the role of halal literacy in shaping an Islamic lifestyle among Indonesian migrant workers and students in South Korea. Design/methodology/approach – A qualitative approach was used, involving in-depth interviews and participant observation with 30 migrant workers and 20 students. Findings – Participants demonstrated strong halal literacy in food, drinks, cosmetics and medicine. Main challenges included limited access to halal products and negative sentiment from local residents. Participants overcame these obstacles by shopping at halal stores, cooking at home and using online apps. Research limitations/implications – The study’s small sample size may not fully represent the broader population. The focus on halal literacy in a specific cultural context limits generalizability. The qualitative design restricts causal relationships. Practical implications – Policy implications: Governments in non-Muslim countries can promote halal-friendly infrastructure, such as halal-certified products and prayer facilities. Collaborative efforts between authorities, Islamic organizations and businesses can enhance access to halal practices. Academic implications: The study opens avenues for further research on halal literacy in other non-Muslim contexts, examining its adaptation to diverse cultural and regulatory environments. Social implications – Halal literacy helps Indonesian migrants maintain their Islamic lifestyle, with community support enhancing religious identity and quality of life. Originality/value – The research emphasizes the importance of education and support for halal literacy, ensuring Muslim communities live in accordance with Islamic teachings confidently. © 2025 Emerald Publishing Limited
Universitas Negeri Surabaya, Surabaya, Indonesia
